| Lectures and exercises |
hours |
| Topics |
Specific contents |
|
| Industry Analysis |
The 5 competitive forces model. Factors influencing the competitive intensity and dynamics. |
5
|
| Basic strategies |
Basic strategies: characteristics and requirements. The risks of these basic strategies. |
5
|
| Analysis of competitors |
The identification of the potential competitive profile. Previsions on the future competitive behaviours. |
5
|
| Emergent, mature, and declining industries |
Determinants and obstacles to industry and firm’s growth. Long-term changes. |
5
|
| Global industries |
Internationalization processes: antecedents and consequences. Global and multi-domestic strategies. |
5
|
| Strategy and structure |
The mutual influences of strategic and structural choices. |
5
|
| Portfolio Analysis |
Product/Market portfolio choices. The Boston e McKinsey matrixes. |
5
|
| Business Planning |
Business description. Organisational, operational, economical and financial plan. |
5
|
| Total hours for lectures and exercises |
40 |
| for exercises only |
|
|
Further educational activities
|
hours
|
| Labs |
0 |
| Tutorials / Seminars |
2 |
| Workshops |
0 |
| Guided tours |
0 |
| |
0 |
| Total hours for further educational activities |
2 |
| Total hours |
42
|