Lectures and exercises |
hours |
Topics |
Specific contents |
|
Industry analysis |
The 5 competitive forces model. Factors influencing the competitive intensity and dynamics. |
6
|
Basic strategies |
Basic strategies: characteristics and requirements. The risks of these basic strategies. |
6
|
Analysis of competitors |
The identification of the potential competitive profile. Previsions on the future competitive behaviours. |
6
|
Emergent, mature, and declining industries |
Determinants and obstacles to industry and firm’s growth. Long-term changes. |
6
|
Global industries |
Internationalization processes: antecedents and consequences. Global and multi-domestic strategies. |
6
|
Strategy and structure |
The mutual influences of strategic and structural choices. |
2
|
Portfolio Analysis |
Product/Market portfolio choices. The Boston e McKinsey matrixes. |
6
|
Business Planning |
Business description. Organisational, operational, economical and financial plan. |
6
|
Total hours for lectures and exercises |
44 |
for exercises only |
|
Further educational activities
|
hours
|
Labs |
0 |
Tutorials / Seminars |
0 |
Workshops |
0 |
Guided tours |
0 |
|
0 |
Total hours for further educational activities |
0 |
Total hours |
44
|